SECOND

A P2P platform for real estate brokers in the UAE designed for listing and quickly finding properties on the secondary market. The system is automated for posting listings with all the necessary information for both brokers and clients, and is equipped with additional features.

my role:

Product Manager + Owner

The result over 6 months

> $600k

Sales through the platform (6 months)

+60%

Secondary Market Deals

-50%

Deal Closing Time

89%

CSAT

About the project

Problem

I noticed there was no structured system for sharing secondary market property information within the company. Brokers posted client requests in WhatsApp chats, but not everyone saw them, and even when they did, the information transfer was unstructured. This made property searches nearly impossible, leading employees to avoid clients with such requests.

My idea

Create an internal company portal where every employee can publish all the properties available to them and search for the necessary ones using multiple filters.

Technology Stek

Angular JS, PHP, AWS Cloud Front, MailChimp

Product

Development

Steps

1

Using SurveyMonkey, I created a survey and conducted research among all the brokers in our company to ensure that the problem indeed existed and that the idea of a unified portal was valid.

2

After confirming the idea, I selected several most experience brokers and conducted in-depth interviews to understand the minimum requirements for the product.

3

Gathered the minimum requirements, I planned the MVP, designed it using a ready-made component library and together with one developer, quickly developed the first version of the product with minimal requirements.

4

Since there was no final endpoint or strict deadlines for implementation, we started working in Scrum, using the HADI methodology, continuously implementing and modifying new features, and conducting user interviews and usability tests. In total, we completed 16 sprints.

The MVP fully met our expectations and the goals were achieved. Therefore, I outlined the full product roadmap, including all possible features identified during the user interviews, assembled a team for implementation, gathered a task backlog, and we began development.

Personal Account

Search Engine

Enhanced personal account with the list of ads divided in categories to track uploading status of each ad

Listing

Page with a list and map view of available units within the company and partners

What the product looks like now

Database and property uploading Process

A database with information on more than 500 projects across the UAE. Users can still publish a property even in a project that is not in the database. In this case, the listing is sent to the administrator for moderation, who adds the missing project and publishes the listing. Each project also includes dynamic payment plans that are automatically calculated for each listing, taking into account the date, the number of payments made, and the seller's markup.

Ads Page and Key Features

1 / 4

Personal Account

Search Engine

Enhanced personal account with the list of ads divided in categories to track uploading status of each ad

Listing

Page with a list and map view of available units within the company and partners

What the product looks like now

Database and property uploading Process

A database with information on more than 500 projects across the UAE. Users can still publish a property even in a project that is not in the database. In this case, the listing is sent to the administrator for moderation, who adds the missing project and publishes the listing. Each project also includes dynamic payment plans that are automatically calculated for each listing, taking into account the date, the number of payments made, and the seller's markup.

Ads Page and Key Features

2 / 4

> $600k

Earned through the platform
(6 months)

-50%

Deal Closing Time

+60%

Secondary Market Deals

The numbers

speak for

themselves

89%

CSAT

My other projects