Oversee product development, from ideation to launch, ensuring alignment with business goals, market needs and customers requirements.
Develop and execute strategy including market analysis, roadmaps, KPIs and other artifacts to drive product success and market fit.
Create user-centered designs based on in-depth research and A/B testing to enhance usability and engagement.
Analyze data to measure product performance, uncover insights, and inform data-driven decisions for continuous product improvement.
Craft and execute marketing strategies to effectively position and promote products in the market for both brandformance and performance.
Conduct customer research using JTBD and Personas methodologies to validate needs and refine product features for optimal user satisfaction.
I assemble teams for a project from scratch and manage them. Successfully assembled a Design and Development team at Mira Tech and led it for more than 2 years